The users enter different search terms to find products, services and general information in the search engines. The practice of finding these search terms is known as keyword research. First of all, SEO professionals find these search terms and they use these search terms on their web pages to get higher rankings in the search engines. To find these keywords, SEO professionals use various keyword suggestion tools. Some keyword research tools are paid and some are free. Google is also providing some amazing tools for SEO professionals to find out the best search queries. Here, we will discuss the top five Google tools to use when conducting keyword research.
Google Keyword Planner:
It is one of the best services of Google to find keywords. By using this tool, you can find out the best keywords for your web posts free of cost. To find keywords by using this tool, you will have to create an account. After creating an account, you can get access to its main interface. At the upper side of this tool, you will see an option ‘Tools & Settings. You should click on it. When you click on it, a new pop-up will appear on your screen. At the right side of this popup, you will see a row of ‘Planning’. In this row, you should click on ‘Keyword Planner. After clicking on it, you will be redirected to another page. On this page, you will have to click on ‘Discover New Keywords’. In its search bar, you should write your targeted query.
When you write your targeted query in its search bar, it will show you a wide list of keyword ideas relevant to this theory. Along with keyword ideas, it will also provide some additional information about these keywords. You can check the average monthly searches of the keywords. You can check the competition of these keywords. If you want to select the best keywords, you should select such keywords that have high monthly searches and low competition. After ranking these keywords in Google, you can drive enough traffic to your website. This tool also allows you to copy these keyword ideas. After copying these keywords, you can sort out these keywords based on their search volume and competition.
Google Trends:
It is one of the oldest tools to generate keyword ideas for your website because it was launched in 2005. Most of SEO professionals ignore this tool. They provide the reason that this tool doesn’t provide useful data based on organic searches. Anyhow, if you are running a news website, this is the best tool for you to generate keyword ideas. By using this tool, you can get an idea of which topic is trending. By targeting this topic, you can drive millions of visitors to your website. This tool is providing lots of opportunities for SEO professionals to find out the best topic ideas for their websites. SEO professionals can generate topic ideas based on the niche of their website.
They can also generate topic ideas for their websites based on the region. To find out the trending topics for your website, you should click on the three lines bar that is present in the upper left corner of the page. Here, you should click on the ‘Trending searches. Now, you can find out useful data about ‘Daily search trends’ and ‘Real-time search trends.’ You can also select the targeted country to find out the best topic ideas.
Google Surveys:
This tool was launched in 2012 under the name of Google Consumer Surveys. After that, it was renamed in 2016. Nowadays, it has become one of the most important tools to generate keyword ideas to drive targeted audiences to your website. You should also use this tool while generating the best keyword ideas for your website. It is a market research tool. It generates enough data for your website based on the survey questions that you write.
By using Google Surveys, you can get an idea about the search intent that is very popular around the world. In these surveys, the niche audience takes part. The niche audience has similar interests. You should take an overview of the niche audience. After taking an overview of the niche audience, you can select the best topic ideas that are helpful for the selected audience. By targeting these keywords in your blog posts, you can drive lots of visitors to your website.
Shopping Insights:
This is the best tool to generate topic ideas for eCommerce websites. By using this tool, you can easily get an idea of how your company or clients are stacking up against the competitors. This tool also allows you to track the products of your competitors relevant to your niche. This tool provides an idea to the eCommerce website owners about the trends and desires of the shoppers. By fulfilling these desires of the shoppers, they can easily drive enough traffic to their websites. According to experts, almost 63% of shoppers follow trends in their relevant category before making a buying decision. Therefore, they conduct online research before deciding to buy a specific product. To fulfil the needs of the customers, you should make use of Shopping Insights. After researching by using Shopping Insights, you should try to fulfil the needs of the shoppers.
Rising Retail Categories:
Google launched this tool in 2020. Google has launched this tool to provide enough ideas to users about various things. They can get an idea about the fast-rising retail categories in Google Search. Also, they can find out the locations where these retail categories are growing. They can also find out the queries that are associated with them. You can select the categories of your company. After selecting these categories, you should try to know whether the trends of these categories are rising or falling. According to this tool, the top rising retail categories in the US are Sprinkler controls, sneeze, guards, neck gaiters and protective masks etc. By finding the queries that are associated with these categories, you can easily find enough topic ideas.
Author Bio:
This list of Google tools is provided by Phil Williams. He is a content writer and provides copywriting services UK. There are many students and professionals who are getting his services. Their response to his services shows that he provides quality work on time and within budget.
